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Jay Bhakta has always believed in being active, playing sports in high school and building exercise into his college years and beyond. Born and raised in Guthrie and a graduate of the University of Oklahoma, Jay was living in Cleveland County when he realized the area was missing something. “There were no exercise options that provided real-time feedback, how hard you were working or if the activity needed to be increased or lowered in order to be safe and effective,” he said.
Polling friends and family from all different stages of life about what the area needed, Jay kept hearing the same answer: Orangetheory Fitness (OTF). “I just kept hearing Orangetheory not just from locals, but those who lived in other states, so I began to do research, talked with corporate and we entered into an agreement in February 2016.” Jay’s franchise at 825 SW 19th in Moore opened in January 2017, the second in the state behind the Edmond location.
OTF is a science-backed, technology-tracked, coach-inspired group workout designed to produce results from the inside out. “It is a workout for all fitness levels and ages because our workouts are designed to be based on your own exertion level using your heart rate and our real-time heart rate monitoring technology with instant feedback,” said Jay. “But most importantly, Orangetheory is a fitness community that is warm, welcoming, and encouraging.”
“There were no exercise options that provided real-time feedback, how hard you were working or if the activity needed to be increased or lowered in order to be safe and effective.”
The real-time heart rate tracking at OTF—with the option to wear a monitor on the chest, arm/bicep or attached to an Apple Watch band—allows you to see how hard your heart is working both during your workouts and during periods of rest.
“Periodically looking at a wearable is not the most effective way to accomplish real-time heart rate monitoring. Our state-of-the-art studios have two big monitors and tracking tablets on every piece of equipment to make heart rate monitoring effortless,” he said.
Jay gets joy from all aspects of his business, especially when it comes to member success stories. “I always love to hear the non-scale victories our amazing members share, like improved energy levels, increased strength, or better mental health.” He also loves seeing the families that come in together— like a teenager or high school athlete with a parent or family member. “Even if it is just for that one hour a day, they are coming together and offering accountability and support to one another.”
On the books for 2024 is the 8-Week Transformation Challenge, complete with a cash prize for the winner. Participants must complete a minimum of three workouts a week for six of the eight weeks. The winner is determined by the highest percentage of weight/body fat loss, with initial and final body scans utilizing Orangetheory’s InBody 270 machine.
Looking back on his past six years owning Orangetheory, Jay credits the studio’s success to all the amazing members, fitness consultants and fitness coaches. “They built, grew and maintained the OTF Moore community to what it is today, which is defined by one word: special.”
825 SW 19th Street • Moore, OK 73160
Instagram for Studio: @otfmoore